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Upstream battle on the clyde continues to tackle marine litter

Upstream Battle

We funded Upstream Battle, a campaign run by the charity Keep Scotland Beautiful, which aims to stop litter travelling from source to sea.

It's estimated that 12.7 million tonnes of plastic gets into the sea each year, and that 80% of it originally comes from land. This refuse has a dire impact on wildlife and marine ecosystems, and is difficult and expensive to clean up.

By taking steps to change littering behaviour, Upstream Battle aims to tackle the problem before it reaches the ocean.

The award-winning campaign first launched in 2018, and has since built a network of community ‘Anchor Groups’ based around the River Clyde and its 38 tributaries, which help to remove litter and collect data through locally-staged clean-ups.

You can read more about the campaign here.